All the big search engines offer CPC (cost per click) advertising. It can be a quick way of getting your website found on the first and second pages in the “Sponsored Links” section (right hand listings). It can also be a good tool to market new sections of your existing website. For example your website could be number one for “Double Glazing” but if you then started to branch out and sell “Solar Panels”, your website would not be in the results for that key phase. CPC would be a ideal solution, as we could create a “Solar” advert for this key phase and forward it to your existing website.
The CPC rate would depend on your competition. Some highly competitive keywords such as “Web Design” maybe £5.00 per click and others are all the way down to 5 pence per click. Your spend is controlled by us, we can set daily or monthly budgets so that you are comfortable with the overall spend. We can generate your online adverts, provide monthly reports displaying the number of clicks, your actual spend and compare with your website visitor stats. Between us we can create a happy medium with your monthly budget and the new business it’s generating for you.
Organic (left hand listings) SEO is not an exact science. Not even Google, the largest search engine could guarantee you the top listing. The search engines have to be fair in their set search criteria. You cannot just pay to be number one. It takes time and experience; of course there are certain “tricks of the trade”, and only these with hard work will produce results.
Organic marketing is the best long term online advertising for your business. Most projects to get you in the top 10 results on Google for example take around 6-12 months. The amount of work and most importantly cost is based on our initial research into how competitive your search phase or keyword is. The main benefit of this type of marketing after the initial period of the project the “up-keep” costs are minimal.
What makes us different, I hear you cry! Well regarding this form of advertising almost every company charges a monthly fee. But “how long could this take?”. This could become expensive if results are not achieved quickly and if you have not used this company before “How do you know that they will ever get you there?”. We only charge on a results basis, set at key intervals. For example a project where your target position is the top 10 on Google. We would charge when you reach less than position 30, then less than position 20 and finally when you’re in the top 10. It’s that simple our team works until you get the results your after.
We can offer your business the following: -
- To create email designs, stationery and marketing templates.
- To generate e-marketing campaigns using your existing customer database.
- To purchase new customer data from one of our approved data providers. Then email out to these new businesses.
DIY SEO – Website Analysis and Optimization
For just £49.99 a one off fee we can produce a comprehensive report outlining exactly what you need to-do to get into the top ranking positions on Google and other top search engines. All you have to-do is provide the main keyword or phrase that your site is to be optimised against and we then analyse your site. The report is provided via email in a PDF format and contains all relevant optimisation data from, page titles, keyword proficiency to link building.
Which marketing is right for you?
We would be happy to discuss your options with you and advise on what has worked well for our existing customers. All three options above will generate you business and most of our customers use all three at different points in their business growth. Whatever your budget, contact us. We can help with your SEO services.